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BeCleverman — Men's Grooming E-commerce

Architecture, catalog and payments for a men's grooming e-commerce startup valued at over USD 5M

Cleverman is a men's grooming e-commerce brand focused on personalized hair and beard dye kits, targeting the US market under a subscription model. The business is a startup valued at over USD 5M.

Oscar built the platform from scratch, responsible for architecture, catalog, payments and scalability. His formal title was Technology Manager at Cleverman/BICA Beauty LLC, though in practice he acted as a hands-on Tech Lead with end-to-end responsibility for the technical architecture: catalogs, payment gateways, performance, technical SEO and critical incident resolution for the US market.

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